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Robert Johnston's Articles in Marketing

  • Making Postcards Work for You
    "When working for a real estate office, I had to create and mail thousands of postcards over the course of just a few months. Postcard marketing seemed to be the office's main avenue of advertising to top clients, and these mailings seemed to create more responses than flyers or personalized letters. It didn't take me long to notice the benefits of using postcards to reach a client base.
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