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Robert Johnston's Articles

  • Answering the Most Important Question
    Whether you realize it or not every advertisement and every type of
    marketing is trying to answer for all their potential customers the exact
    same question. I’ve asked it myself before going into a store. I see
    all around me attempts to give an adequate answer. Some businesses are
    successful and others fail miserably. And what is this all-important
    question you might ask?
  • Building Your Customer Base
    Every market, every type of service, and even every area of the country might have difference forms of successful marketing, but that doesn’t mean broader strategies can’t be effective. Here I’ll go over the significance of postcard marketing in relation to a direct marketing approach.
  • How to Boost Your Advertising Campaign
    Imagine this: you’re in the middle of designing some full color brochures, or maybe some postcard marketing strategy, and you have exactly three days left to get the job done. You’re giving the task your full attention when suddenly something else comes up.
  • Making Postcards Work for You
    "When working for a real estate office, I had to create and mail thousands of postcards over the course of just a few months. Postcard marketing seemed to be the office's main avenue of advertising to top clients, and these mailings seemed to create more responses than flyers or personalized letters. It didn't take me long to notice the benefits of using postcards to reach a client base.
    "
  • Maximizing Your Marketing Dollars
    Marketing is one thing that every business, small or large, has to engage in if they are to be even moderately successful. But implementing a profitable campaign, especially within a small business' budget constraints, can be challenging at best. There are, however, cost effective methods and here are three to help jump start your marketing efforts.
  • The Return of Print Advertising
    At one time, the internet was looked upon as the future of advertising. If you did not have a website, your business would fail. Now, if you are not optimizing your website to show up high on the list of search engine results, your business will suffer.

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