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How to Make Email Marketing Works for Your Business
Email has become part of our life that we don’t even notice how effective it could be as a communication tool. Email marketing is still the most cost effective yet with the highest Return-on-Investment (ROI) available to marketers. Email also provides a direct one-to-one connection to the recipients. Studies show it is more effective than direct mail. Marketers call it the most effective direct response tool available on the history.
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- World Information Service by Ibrahim Machiwala (Lodhi)
