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What is Really Simple Syndication(RSS) - article about RSS technology Article about RSS technology. RSS = Rich Site Summary. RSS is a format for delivering regularly changing web content. In fact, RSS feeds are XML files containing data according to the RSS specification, and usually located on a website. Webmaster create an RSS feed file containing descriptions and headlines of specific information. RSS as introduced by Netscape Inc. In 1999 then later abandoned in 2002 stood for 'Rich Site Summary'. RSS formats are specified using Extensible Markup Language, a generic specification for the creation of data formats. Moreover, Really Simple Syndication is a free and easy way to promote website. RSS content can be read using software called an 'RSS reader'.