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CPA Marketing: Selling Your Public Accounting Service to More Business Clients CPA marketing is literally the easiest advertising and marketing process out there. Perhaps, there are more business clients today who need proper accounting and auditing for their firms than the number of available CPAs (Certified Public Accountants). However, CPA marketing needs to first address the needs of the business clients and then inform them that you provide the service they seek. CPA marketing is easy, but it doesn't come without effort on your part. More and more businesses today look for accountants who can take charge of all of the financial management aspects of the business, including bookkeeping, tax returns preparation, and investment and expansion advice.