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John Smith's Articles in Sales

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Stick Packaging Gives Old Favorites New Life Marketers have long talked about the popularity of products in terms of their life cycle. However, some products keep a healthy share of their market well into their ‘golden’ years. Some, including many of America’s favorites, even get a second life, especially in the beverage category. The reason is not because of a “new and improved” formulation, nor due to an international or ethnic market push. The reinvention of late has been new packaging. Inner Game of Prospecting Salespeople under perform because they don't sell enough. They don't sell enough because they don't have enough prospective buyers to sell to. And they don't have enough prospective buyers because they don't initiate contact with new prospects in sufficient numbers. Cold Calling Are you in the sales industry? If so, you know that in order to stay at the top you need to move products or services on a regular basis. No matter what you are selling there are many ways that you can go about doing it.