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Social Network Sites On the Internet With the advent of the internet, the whole world has shrunk to the size of your laptop. People can connect to other people with similar interests across thousands of miles. While critics of the internet find many disadvantages in the whole situation, there are a lot of advantages in being able to find friends and clients across the world for both individuals and businesses. And the web sites facilitating these fruitful connections are the vast majority of highly popular social networking sites on the internet. Some of the main advantages of social networking for both individuals and for businesses are discussed below: Social Bookmarking Engine Social book marking refers to a process by which people of common interest network on the internet to further their interests and subjects. This is achieved by setting up a common web page. This web page has links to various resources directly on the internet.