A superlative rise in mobile technology, has metamorphosed a mobile phone into an all-in-one gizmo, potential to tempt a buyer to buy the phone just on the basis of a newly introduced innovative feature. A feature, potential to extend the functionality of a mobile phone from a mere communicative medium to a mobile camera, a mobile music player, or an on-the-go picture editor. The options are too many to choose from.

From the very introductory phase, mobile phone makers have realised the necessity to introduce add-on features to a mobile phone. Be it those simple games to rescue one from boredom, or a music player supporting different music formats, every added feature gradually has become an integral part in a mobile phone user's daily life activity.

Adding to the simple yet useful functions of alarms, clocks and alerts, mobile phones equipped with high resolution optic lens, have functions more of a digital camera than just a mere calling device. An integrated music player with a present-day mobile phone is able to play sound files of various formats and exerts stiff competition to a high-definition yet comparatively costly portable music player. Multimedia Messaging (MMS) facility offers a better and livelier option compared to age-old text messaging. GPS receivers integrated to a phones offer possibility to track a location of one's choice. Bluetooth add-ons are in the aid to free one from cumbersome entangle of wires.

Thanks to the die-hard competition. The upgradation process is very frequent and the feature list finds simultaneously regular new entrants to incite buyer's interest. With every introduction, the phone is gradually taking the shape of a multi-tasking portable, easy-to-use device. In all, we mobile users stand to gain from the process and have a chance to find a new and interesting additional feature to try our hand with. For mobile users, the competition offers fair chance to select from the models of phones laced with the features most suitable for us.