Subaru is an automobile manufacturing company stemming from the Japanese conglomerate of Fuji Heavy Industries Corporation (FHI). FHI started as an aircraft manufacturing company in 1931. The conglomerate manufactured war planes for Japan during World War II (WWII). After WWII, the company wanted to find new industries to invest in. Since the WWII ended, airplane manufacturing was not as profitable as it used to be. FHI decided to invest in what seemed to be the most promising industry at that time: automobiles. In 1954, the first Subaru car was released on the market: the Subaru P1.

At that time, the car industry was already blossoming. With many competitors in the fray, Subaru thought of ways to make their models different. They patented their automobile engines after aircraft engines. Hence, the Subaru trademark patent is the Boxer engine. This innovation allowed Subaru to have a niche in the automobile industry. Up to today, Subaru models still sport a Boxer engine. The current vehicle line-up of Subaru consists of the Impreza WRX, the Impreza, the Forrester, the Legacy, the Outback and the Tribeca.

Subaru continues to be a strong player in the automobile industry. Their success extends outside consumer sales to reach motor sports. The Subaru racing team participates in World Rally Racing. Their team is endorsed by renowned Rally Racer Colin McRae. The Subaru Rally team has won its fair share of awards. With regards to market success, in February 2008 Subaru sales in America grew by 9.6% compared to the previous year. This is due to the success of the Impreza and Legacy models. In addition to that, overall product sales also grew by around 10%.

Subaru parts make sure that car owners possess an undeniable hold on their vehicle maintenance. That is why Subaru has engineered parts, specs and accessories to complement Subaru models. The company makes sure that replacement and maintenance are readily available for Subaru owners. In addition to this, the company also has a great performance parts line: Subaru Performance Tuning (SPT). SPT supplies the performance parts of the Subaru Rally Racing Team. SPT products are engineered to improve performance and endurance. The line also offers unique customization possibilities.