Copyright © Glenn Jones
http://www.Extreme-

Profits.com

You have heard it said that "sex sells". In magazines, movies and on

television, we are bombarded with images that are there to suggest that

a particular product or service is somehow linked to being younger,

stronger, healthier, and happier. Sex is often used as the trigger to

capture your attention long enough for the advertiser to make their

pitch.

Why does the word "mom" evoke such a strong emotional response?

Obviously we have all had a mother, but more than that the word mom

brings feelings of love, protection, safety, warmth, nurturing, food,

comfort, happiness, laughter, etc.
This is why this word is so powerful. We are involved on an emotional

rather than intellectual level.

To be a successful businessman or woman, you have to use words that

grab the attention of your customers and force them to take the desired

action your web page was designed for. They must decide to buy or not

buy, join or not join, read the newsletter or not. You must take the

customer by the hand a gently lead them to your desired destination.

The first step in this process is to get the attention of the customer.

Lets say your business is selling fish. Your headline could read,

"Fish For Sale", however something like, "Fresh, Mouthwatering, Tuna

Now Available" might work better. Why? You have now given the customer

more information: not only are you selling fish but, it is fresh, moist

and happens to be tuna. By using the word "now" you suggest that this

high quality product has just been made available.

Another way to grab A T T E N T I O N is by using blank spaces in key

words. You might want to combine the use of blank spaces with words

that requires an action like "S T O P" or "W A I T". Other action

words include hurry, look, think, come, take, ignore, see, open, click,

sign, buy, order, shop, pick up, etc. I am sure you can think of many

more.

The second thing you must do is to state the benefits of your product

in the strongest way possible. Again, try to get the customer

emotionally as well as intellectually involved. If you were selling a

new time saving software program, you might say something like: "Would

you like to spend more time on the golf course? Take a longer lunch?

Get home to the family quicker? If your answer is "yes", then you need

to try out this amazing product. It is so fast that before you know it

your job will be completed and you will have your putter in hand."
You get the idea. If your claim is truthful, then by all means get

your customer involved emotionally. Sell an experience rather than

just a product.

Another powerful tool that will increase your sales is the use of

testimonials. It is human nature to want the same things others have,

especially if we respect or admire that person. Lets face it, do you

think that Hanes underwear is made any better, or is made of superior

cotton? No, Hanes has increased sales because Michael Jordan is their

spokesperson. If you know a celebrity who has used your product, then

their endorsement or testimonial would be of great value. Don't know

anyone? This shouldn't stop you from using testimonials. We all like

to see other people just like us being successful. Why do you think

American Idol is such a popular TV series? We are happy to see that

someone who was unknown can work hard and become successful and famous.

If they can do it so can we. Ask your customers for their comments

both good and bad. You now have the chance to not only improve the

product you sell, but their testimonial will go a long way in

convincing others to buy it too.

The last technique in the use of key words is the use of questions. We

have been trained all our lives to answer questions. Use this to your

advantage. Here are some examples of questions that evoke a response:

"Do you have enough money?" "Would you like to eat and not get fat?"

"Would you like to sign up today?"; "Why not try this today? "Do you

really want to pass this up?"; "What is more time with your family

really worth?"; Why should you be left out?"; "What is peace of mind

worth?". Now is the time for you to use your imagination and

creativity. You do want to be successful, don't you?

B E S T O F L U C K!