How about shaking up your sales results? Now is the time to rethink you're approach and develop a plan that gets results. If your strategic sales action plan isn't implementable and quantifiable path it won't produce results. The key elements of a strategic sales action plan include: value, unique market position, marketing plan, sales plan, and a follow-up plan. It's best to approach these critical elements in a specific order.

Start by identifying how you will create value that people are willing to pay money for. This very simple concept is often overlooked, but people will buy from you if doing so is more valuable than buying from someone else like a competitor. And please realize that this value must be provided by you not the company whose products or services you may be selling.

You need to establish your personal position in the market. If you don't you're just like everyone else and there isn't any advantage to buying from you. You may want to consider positioning by: your expertise, who you work with, what you do for the people you work with, speed, quality, etc.

You need a marketing plan to market yourself to the people you want to sell to. A marketing plan isn't just a list of random marketing activities you plan to do hoping to get results. A marketing plan is the overall plan you devise to generate a specific number of qualified leads that you can consistently and predictably repeat. And every action on your marketing plan must be track-able and measurable so you can make adaptations and improvements.

You've probably been following a sales plan up to this point. Does your sales plan get you to proactively move qualified leads through your sales funnel turning them into buyers? Be sure to track each phase in your funnel making adaptations and improvements as needed.

Do you have a follow-up plan for building and extending the relationship you've started generating more business and referrals? That's the whole point of a follow-up plan. Once you start a relationship with a buyer you want to at least maintain the relationship so they will buy from you again. And your follow-up plan should include referral coaching to help your loyal buyers to refer you.

Use your strategic sales action plan to get the results you want starting now. A plan by itself won't produce the desired results. But you can produce the desired results by taking the actions you now know are the most effective actions and expecting your desired outcomes to follow.