The way you track your sales funnel and sales cycle can significantly impact your insurance sales success. Is the way you track now complicated and cumbersome? Could a simple system be more efficient and effective? Yes. You need to know at a glance exactly who is in your sales funnel, where they are in your sales process, their preferred contact information, the outcome and commitment from your last contact, and the next action you need to take to keep your prospect on track for closing.

And you need all that information in one place. Sales is a hectic fast paced business. You need to know exactly who your prospects are at any given moment. When you try to track all your prospects in your day planner, a call sheet, or many CRM's you really can't access everything you want and need to know quickly and easily and everywhere you are.

You can use a single sheet to record all the information you need to track your sales funnel. This will make the whole tracking process easier for you. Plus it helps you to have everything you need in one location when you need it.

Unless the buying decision involves a low cost investment your prospects don't usually enter and exit your sales funnel as customers in one step. Some sales cycles are very protracted multi-step processes. Defining the sales process cycle for your business is a stumbling block for many sales professionals.

Define the required steps for advancing the sale in your sales process. Based on your sales experience what sales techniques do you have to advancing a prospect that doesn't fall within your standard sales process? You're sales success depends on your ability to move people through the buying selling process. If you don't have a next step option for your prospect you can't expect them to come up with one for you. Plan clearly defined advancement options that both you and the prospect can agree to. If you don't have advancement options you have to have far more leads in your sales funnel that someone who does. You're letting valuable prospects slip through your fingers because you don't have a plan for keeping prospects on track and on board with your solution.

How often do you find that months have passed without you taking the appropriate next action for individuals in your sales funnel? Probably more often than you'd like to admit. When you allow these time lags to occur you almost have to start over from ground zero because the tenuous relationship you once had has almost vanished making it even harder to move the sale to closure. When you track where everyone is in your sales cycle including your next actions you have this happen far less often. Because you're on top of the whole sales process and your sales funnel you increase your sales success.

Do you know exactly how many people you need in your sales funnel to get the sales results you want? Your sales tracking system helps you to increase your sales because as soon as you close one prospect you immediately know you have to get a new prospect to replace your new customer. Your sales tracking system will help you to better understand your capabilities and limits. You'll develop an understanding for the number of new leads you can handle at one time. This will help you to develop lead generation systems that produce the number of leads you need to keep right number of people entering and leaving your sales funnel so you can produce consistent sales results.