There are a few things that all successful blogs have in common and what it takes to run a successful blog. This involves knowledge of a simple set of facts that are common to all successful blogs - RSS feeds and one way link building. A not so widely known SEO technique can make mastering these two things extremely easy in your back link strategy.

So why are these SEO tactics so important? One-way links are central to search engine optimization and they can spell success or failure for your blog. Probably the quickest and easiest way to generate many high quality one-way links is to use a reliable blog pinging service. This should be part of any solid one-way link building strategy if you want a blog that delivers oodles of free search engine traffic to your blog every day.

Notifying blog search engines, RSS feed aggregators and blog directories that the content on your site has been updated is vital. This lets them know they need to come crawl your site for new content as soon as it is added in return you will instantly get high-end backlinks to your site faster then any other method.

You also gain a secondary benefit when some of their readers directly link to you from their own blogs and websites. This generates an almost viral, targeted and theme appropriate link-building surrogate for your blog that starts to work like an autopilot one-way link builder.

One-Way Links the Key to Traffic Generation

One-way link building is an important traffic generating strategy for two main reasons. Firstly, one-way links from relevant, respected, and high trafficked sites give extra weight in search engine page rank calculations. This means if you get a lot of inbound links from these kinds of sites you will gain a much higher page rank than if the links are coming from low traffic sites and those with unrelated content.

Although Google doesn't let out knowledge of just how they create their search algorithms it is widely believed that greater Page Rank named after Google co-founder Larry Page effects natural search engine ranking. The other key reason is many people subscribe to these RSS feed directories and aggregators and they will end up reading your content and a number of these will end up at your site delivering unique traffic directly to your site that would not have come otherwise.

Search engines specifically geared towards bloggers should be a cornerstone to your link building plan. Many bloggers frequently use these services to do searches and when they find useful content and post on your blog they will end up linking to you building further your relevant one way links to your site from their sites.

This can in turn get a conversation going on at your blog through your blogs comments section and generate a "buzz" which will get even more notice be fellow bloggers who in turn will bookmark you at their favorite social bookmarking site bringing in even more traffic. Among the most significant of these blog, engines are Sphere, Ice Rocket, and the giant of them all - Technorati.