New terms = superior web copy
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New terms = superior web copy
By: Cicely K. Leblanc

You have your keyword report that says which search phrases searchers are searching for when they search for your site or your product, but you might want some ideas to insert flavor and improve conversion. I have put together some words that I expect will inspire you.
People don’t see the same things following they are incessantly exposed to them time and again. In online selling banner blindness is the best recognized case. People simply get used to banners that promote something that is not worth their time, therefore they stop notice the banners after a while. The similar thing happens with language that are used to make us do something.
Consequently, you must alter your action language sometimes to keep them successful. The problem for most writers is that it is exceedingly tricky to alter the language because of old habit.
I have made this list of actions language to help you alter language sometimes to keep making your writing copy effect full.
Here are some examples on how you can vary call to action and the use of colloquial words.

Call To Action: right now, get it now!, order now, act now, immediately, don’t miss, now is the time, this instant, decide now, now or never, don’t wait, limited supply, buy now.

A colloquial word is an informal, often entertaining word or phrase used in everyday conversation. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly and personal instead of fare away.

Be aware that using colloquial words to much to the wrong market segment can have the opposite effect.

Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications:

Colloquial vs. Normal words: keep your cool vs. remain calm, dough vs. money, blown away vs. greatly impressed, glitzy vs. ashionable, cool vs. great, has deep pockets vs. has a good source of money, laid-back vs. calm and relaxed, come up for air vs. take a break, honcho vs. boss, twenty grand vs. $20,000, defect vs. glitch, get a kick out of vs. enjoy, make waves vs. cause trouble, megabucks vs. a lot of money, bummed vs. depressed, blow a fuse vs. lose your temper.

 

Article Source: http://www.articles4free.com

For additional examples on how you can change language, please study my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on online marketing, a list of techniques to built links, free keyword lists, keyword research, how to make a useful keyword report, free top 100 industrial keyword reports, SEO, how to find the keywords searchers are looking for etc.

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