New terms = improved web copy
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New terms = improved web copy
By: Cicely K. Leblanc

You have your keyword report that says which keywords searchers are searching for when they search for your home page and your product line, yet you may require some stimulation to insert flavor and improve conversion. I have put together some words that I expect will inspire you.
People don’t see the similar things following they are constantly exposed to them repeatedly. In online marketing banner blindness is the most famous case. People simply get used to banners that advertise something that is not worth their time, therefore they stop notice the banners after some time. The same thing happens with expressions that are used to make us do something.
Hence, you ought to vary your action expressions now and again to keep them successful. The problem for most writers is that it is awfully complicated to vary the expressions because of old habit.
I have made this list of actions expressions to assist you vary expressions now and again to keep making your writing copy effect full.
Here are some examples on how you can vary modern and colloquial words.

Indicating Modern or New: the latest, current, futuristic, fresh, topical, up-to-date, revolutionary, forward-looking, ahead of its time, unused, stylish, modern, trendy, brand-new, new, all-the-rage, original, chic, recent, fashionable, high-tech, advanced, contemporary, at the height of fashion, modish, hot, forward-thinking, state-of-the-art, hip, classy, spanking-pristine, enlightened.

A colloquial word is an informal, often entertaining word or phrase used in everyday conversation. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly and personal instead of distant.

Be aware that using colloquial words to much to the wrong market segment can have the opposite effect.

Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications:

Colloquial vs. Normal words: defect vs. glitch, blown away vs. greatly impressed, get a kick out of vs. enjoy, cool vs. great, make waves vs. cause trouble, has deep pockets vs. has a good source of money, twenty grand vs. $20,000, bummed vs. depressed, bent out of shape vs. become upset, megabucks vs. a lot of money, keep your cool vs. remain calm, laid-back vs. calm and relaxed, blow a fuse vs. lose your temper, honcho vs. boss, con vs. deceive, dough vs. money, glitzy vs. ashionable, come up for air vs. take a break.

 

Article Source: http://www.articles4free.com

For additional examples on how you can change expressions, please study my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on keyword research, free keyword lists, how to find the keywords searchers are looking for, SEO, online marketing, how to make a useful keyword report etc.

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