New terms = better web copy
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New terms = better web copy
By: Cicely K. Leblanc

You have your keywords that says which keywords searchers are looking for when they search for your web site or your products, yet you may want some ideas to insert flavor and improve conversion. I have composed some words that I trust will inspire you.
People don’t notice the equivalent things after they are recurrently exposed to them many times. In online selling banner blindness is the most branded example. People simply get used to banners that advertise something that is not worth their time, therefore they stop notice the banners after a while. The similar thing happens with vocabulary that are used to make us do something.
Consequently, you ought to vary your action vocabulary every so often to keep them working. The problem for most writers is that it is exceedingly easier said than done to vary the vocabulary because of old habit.
I have made this list of actions vocabulary to assist you vary vocabulary every so often to keep making your writing copy effect full.
Here are a few examples on how you can vary desire and emotional words.

Appealing to Desire: startling, marvelous, enchanting, alluring, satisfying, stunning, yearn, striking, exquisite, outstanding, magnificent, good looking, wonderful, nice looking, superb, pleasing, terrific, sensual, incredible, sleek, pretty, divine, astounding, glowing, astonishing, charming, fantastic, handsome, attractive, mystical, remarkable, gorgeous, appealing, glamorous, splendid, radiant, amazing, dazzling, fabulous, crave, enjoyable, lovely…

Indicating of Rational vs. Emotional: You might have heard the concept of right-brain and left-brain functions: The left hemisphere of the brain is the rational, logical, analytic, linear, critical side; the right hemisphere is the emotional, the realm of the imagination, creative, intuitive side.

Most Internet users buy on emotion, the more you appeal to the right side of the brain, the more you’ll sell. You do this by using emotional words, not bland, intellectual and boring words. Here are a few examples:

Left Brain vs. Right Brain: utilize vs. use, for vs. because, inform vs. tell, intelligent vs. bright, following is/are vs. here’s/here are, manufacture vs. make, circular vs. round, attractive vs. good looking, requested vs. ask for, subsequent to vs. since, combat vs. fight, futile vs. hopeless, beneficial vs. good for, youthful vs. young, additionally vs. here’s more/there’s more, propitious vs. favorable, completed vs. finished, aid vs. help, difficult vs. tough/hard, prevent vs. stop, strike vs. hit, stomach vs. belly, concerned vs. worried, select vs. pick/choose, avid vs. eager, construct vs. build, learn vs. find out, notion vs. idea, soiled vs. dirty, tardy vs. late, sufficient vs. enough, preserve vs. save, facilitate vs. ease, gratification vs. enjoyment, fatigued vs. tired, perhaps vs. maybe, accelerate vs. speed up, I regret vs. I’m sorry, receive vs. get, perspiration vs. sweat, fortunate vs. lucky, allow vs. let, demise vs. death, jesting vs. joking, anticipate vs. expect, donate vs. give, hasten vs. hurry, courageous vs. brave, famished vs. hungry, obstinate vs. stubborn, tidings vs. news, concerning vs. about, immediately vs. right now, at an end vs. over, accolade vs. applause, omit vs. leave out, fearful vs. afraid, perceive vs. see, disclose vs. reveal/explain, diminutive vs. small, observed vs. seen, challenge vs. dare, wealthy vs. rich, superior vs. better, nude vs. naked, humorous vs. funny, pleased vs. happy, large vs. big, terminate vs. end, ill vs. sick.

 

Article Source: http://www.articles4free.com

For additional examples on how you can change vocabulary, please read my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on free keyword lists, how to find the keywords searchers are looking for, free top 100 industrial keyword reports, online marketing, a list of techniques to built links, SEO etc.

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