You have your keywords that says which search phrases searchers are searching for when they search for your home page and your products, however you may want some stimulation to insert flavor and improve conversion. I have composed some words that I wish will inspire you.
Internet users don’t notice the alike things after they are continually exposed to them persistently. In Internet selling banner blindness is the best recognized case. Internet users simply get used to banners that advertise something that is not worth their time, therefore they stop seeing the banners after some time. The same thing happens with terms that are used to make us do something.
Hence, you have to vary your action terms now and then to keep them successful. The problem for most writers is that it is really tricky to vary the terms because of old habit.
I have made this list of actions terms to assist you vary terms now and then to keep making your web copy effect full.
Here are a few examples on how you can vary strength and colloquial vs. normal words.

Indicating Strength:
considerable, essential, compelling, governing, must have, overriding, compulsory, powerful, dominant, extremely, splendid, superseding, central, vibrant, vital, mandatory, requisite, paramount, magnificent, major, indispensable, necessary, imperative, noteworthy, explode, main, awesome, potent, influential, very important, critical, required, commanding, obligatory, superb, significant, crucial, principal, prevailing, prime, overruling, superior, fundamental, terrific

A colloquial word is an informal, often entertaining word or phrase used in everyday discussion. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly and personal instead of fare away.

Be aware that using colloquial words to much to the wrong market segment can have the opposite effect.

Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications:

Colloquial vs. Normal words: get a kick out of vs. enjoy, glitzy vs. ashionable, dough vs. money, defect vs. glitch, bent out of shape vs. become upset, keep your cool vs. remain calm, make waves vs. cause trouble, blown away vs. greatly impressed, megabucks vs. a lot of money, cool vs. great, laid-back vs. calm and relaxed, honcho vs. boss, bummed vs. depressed, come up for air vs. take a break, blow a fuse vs. lose your temper.