It's a fact that most of the business that is conducted today is the direct result of network marketing efforts. Most people have to see a product or service advertisement seven times before they will buy, but are more likely to purchase much sooner if a friend, family member, colleague, or some person of influence refers them to that product or service.

The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.

How are you going to get over the fear of speaking in public? Easy; the answer is practice. Listed below are some tips to follow.

1. Your are a professional and what do professionals do? They study and they practice their craft. So step one is the most important, practice at every free moment of the day. Practice to where you have it down without even thinking about it. Till it becomes natural.

2. Be prepared and have all your marketing materials ready the night before and make sure you get plenty of sleep.

3. Some may say on the way to a function, listen to your favorite type of music to help you relax. I personally do the opposite and listen to music that motivates me and gets me pumped up. Which ever works for you to put you in the zone!

Now I I have developed the perfect plan for you to develop your own rejection free 30 second advertisement. The key to this is knowing that your job at a networking event is not to sell anyone. Instead you are trying to figure out a way that you can help the others in attendance get more prospects and in turn how they can help you. It's always been a false perception that people at a networking event are all going to be prospects, if it works out that way then great but it's not the purpose.

1. Hello my name is (your name) and I'm with (your company name)

2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations."

3. Now mention no more then 2 (and 2 is pushing it) most important hot buttons or industrial facts.

4. This is the last step and it is what makes it rejection free. Tell them who the perfect client is for you. Again if you were landscaper "the perfect client for me would be someone that wants to improve the look of their yard or is feed up with the upkeep of maintaining their yard. If you know anyone like that please refer them to me." Do you see what this statement does? You are asking them in a very casual way if they know someone then let them know about you. Your not trying to sell them, if they are now interested in your product or service they will ask you.

5. Try to keep it to no more than 30 seconds.

Follow the steps above and you'll be able to Network with out Fear. And don't forget to practice.