Learn new words to improve your web copy
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Learn new words to improve your web copy
By: Cicely K. Leblanc

You have your keyword report that says which search phrases searchers are searching for when they search for your web site and your product line, yet you may want some ideas to insert flavor and improve conversion. I have put together some words that I hope will inspire you.
People don’t notice the alike things after they are frequently exposed to them many times. In Internet promotion banner blindness is the best recognized case. People simply get used to banners that advertise something that is not worth their time, therefore they stop notice the banners after a while. The similar thing happens with terms that are used to make us do something.
Hence, you need to alter your action terms every now and then to keep them working. The problem for most writers is that it is exceptionally tricky to alter the terms because of old habit.
I have made this list of actions terms to help you alter terms every now and then to keep making your writing copy effect full.
Here are a few examples on how you can vary simplicity and emotional words.

Attention Grabbing: you, at last, urgent, discover, secrets revealed!, just released, announcing, risk free, attention, new, for the first time, earn, learn, now available!.

Indicating of Rational vs. Emotional: You might have heard the concept of right-brain and left-brain functions: The left hemisphere of the brain is the linear, rational, analytic; the right hemisphere is the emotional, creative, the realm of the imagination.

Most Internet users buy on emotion, the more you appeal to the right side of the brain, the more you’ll sell. You do this by using emotional words, not intellectual, bland, rational and boring words. Here are a few examples:

Left Brain vs. Right Brain: circular vs. round, difficult vs. tough/hard, wealthy vs. rich, construct vs. build, for vs. because, youthful vs. young, following is/are vs. here’s/here are, requested vs. ask for, stomach vs. belly, demise vs. death, omit vs. leave out, accolade vs. applause, large vs. big, perceive vs. see, propitious vs. favorable, anticipate vs. expect, fortunate vs. lucky, additionally vs. here’s more/there’s more, select vs. pick/choose, humorous vs. funny, I regret vs. I’m sorry, tardy vs. late, sufficient vs. enough, nude vs. naked, observed vs. seen, prevent vs. stop, donate vs. give, peril vs. danger, gratification vs. enjoyment, elderly vs. old, purchase vs. buy, learn vs. find out, intelligent vs. bright, pleased vs. happy, strike vs. hit, utilize vs. use, perhaps vs. maybe, combat vs. fight, preserve vs. save, immediately vs. right now, fatigued vs. tired, famished vs. hungry, jesting vs. joking, allow vs. let, attractive vs. good looking, fearful vs. afraid, avid vs. eager, huge vs. giant, futile vs. hopeless, tidings vs. news, terminate vs. end, accelerate vs. speed up, subsequent to vs. since, soiled vs. dirty, manufacture vs. make, hasten vs. hurry, notion vs. idea, aid vs. help, concerned vs. worried, challenge vs. dare, courageous vs. brave, at an end vs. over, receive vs. get, superior vs. better, perspiration vs. sweat, ill vs. sick, reply vs. answer, disclose vs. reveal/explain.

 

Article Source: http://www.articles4free.com

For other examples on how you can change terms, please study my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on online marketing, free keyword lists, how to find the keywords searchers are looking for, keyword research, a list of techniques to built links etc.

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