Learn new expressions to improve your web copy
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Learn new expressions to improve your web copy
By: Cicely K. Leblanc

You have your keyword report that tells which keywords searchers are searching for when they search for your website and your product, but you might want some brainwaves to add flavor and improve conversion. I have composed some words that I trust will inspire you.
Internet users don’t see the same things following they are repetitively exposed to them time and again. In online advertising banner blindness is the best recognized example. Internet users basically get used to banners that advertise something that is not worth their time, therefore they stop seeing the banners after some time. The same thing happens with vocabulary that are used to make us do something.
Thus, you ought to adjust your action vocabulary now and again to keep them working. The problem for most writers is that it is extremely not easy to adjust the vocabulary because of old habit.
I have made this list of actions vocabulary to assist you adjust vocabulary now and again to keep making your writing copy effect full.
Here are some examples on how you can vary simplicity and colloquial vs. normal words.

Indicating Simplicity:
indisputable, straightforward, uncomplicated, usual, undemanding, down to earth, ordinary, with both feet on the ground, minimum, unproblematic, without a hitch, unembellished, sticking to the facts, precise, minimal, straight-thinking, unambiguous, normal, effortless, easy to, natural, plain and simple, unequivocal, unpretentious, unadorned, safe and simple, explicit, clear, clear-cut, unfussy, definite, trouble-free.

A colloquial word is an informal, often entertaining word or phrase used in everyday discussion. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly and personal instead of fare away.

Be aware that using colloquial words to much to the wrong market segment can have the opposite effect.

Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some examples of normal used colloquial words that have found their way to mainstream online communications:

Colloquial vs. Normal words: cool vs. great, megabucks vs. a lot of money, has deep pockets vs. has a good source of money, blown away vs. greatly impressed, get a kick out of vs. enjoy, come up for air vs. take a break, dough vs. money, blow a fuse vs. lose your temper, laid-back vs. calm and relaxed, defect vs. glitch, twenty grand vs. $20,000, honcho vs. boss, make waves vs. cause trouble, con vs. deceive.

 

Article Source: http://www.articles4free.com

For other examples on how you can change vocabulary, please examine my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on free keyword lists, keyword research, how to make a useful keyword report, free top 100 industrial keyword reports, SEO, online marketing, a list of techniques to built links, how to find the keywords searchers are looking for etc.

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