Alas, the very enjoyable concerns are about to begin nagging in our minds - Christmas presents for our nearest and dearest. However, the thing that brings fun to one person make another man work hard. As everyone knows knowledgeknowing what to do and experience will give you a chance to grab your section of the market. So, what may the shops expect from this year’s holidays? Although, Internet becomes a more vital part of our everyday life, the main shopping floods will take place in offline supermarkets, that is caused by a number of reasons we are going to discuss further. Supermarkets may expect up to 470-480 mlrd usd sells in Nov-Dec, and the ones that sell online may aspire for about 7 percent of amount, that makes up to 30 mlrd usd. Among the two months of active sells the toughest days with highest amounts are Nov. 24th, December 13th and 23d. Get ready for this period , get ready your personnel and make ready your shops for the crowds. Shopping sprees will be boarded by seventy percent of buyers, while the rest thirty are more prudent and have made presents shopping in October or even September. What stuff will be popular before Christmas? Our specialists know the answer. Jewelry will be most demanded (23-25 percent), electronics, watches, entries to fashion soirees and toys. For those who sell online it would be good to know that most online shopping is performed from working desks, rather than from homes. That’s the reason to give more attention to daylight buyers rather than sleepless visitors. As well, try to eliminate the main flaw of online shopping - the impossibility of viewing the goods from all angles. As well, don’t forget that online sells have their advantages - your site works 24/7, no tired shop personnel, staying anonymous is one of the most essential factor for some stuff. When it comes to no crowd and no rush is a great advantage. Strive to make use of your advantages completely. Upload more photos from various sides, describe technical data in more detail, use video and audio files. Let’s summarize what should the owner do not to let the watch internet shop lose this year’s season.

1. Provide additional money for web ads during these months.

2. Test of your resource to make sure in its every day work and resources enough to manage huge number of visitors.

3. Delete all that may distract from products.

4. Hire online support, even if only for day time, so that a client could communicate to someone on the phone.

5. Announce about outstanding discounts for Christmas.

6. Go through all photos and remove those of poor quality and make better ones from other angles.

7. Film some videos, so that a client could study the product from all angles.

8. Arrange rapid shipping.

And at last, but not least, value each buyer, for the average amount he’s going to spend during Christmas shopping is 730-750 usd.