I sell bundled products....I sell a unique humor line of maternity and infant cartoon wear that match; parents can match infant for that perfect Kodak moment. I'm proud of it, and I think I should be. It's different than anything on the market.

I remember being totally surprised when the headline news, a few years ago was Bill Gates being sued by Netscape for bundling I.E. They called it "unfair trade practices" or "creating a monopoly" or some kind of legal jargon. I remember chuckling and asking myself, "Then why did they drill bundling into us in business school?"

Though bundling has been with us since early times, it was the auto industry that made it popular. As it evolved over the years it started adding spare tires, air-conditioning, and now even GPS as standard inclusive with the price. That is simple bundling. It helps sell cars and saves the consumer time and money so they don't have to buy those added features elsewhere.

Another example of bundling is when vcr players added remote controls.

Microsoft had to spend a lot of money defending itself in this case, and, though didn't come out smelling like a rose, didn't have to completely comply with the total complaint. Many legal scholars quoted the case as frivilous as did the Wall Street Journal.

A PC without an operating system, for instance, is like a fish without a bicycle (with apologies to Gloria Steinem..her quote). But I digress.

For the life of me I still never understood why Microsoft had to bend and compromise its product. But it did. The case dragged out, I believe because it was high-profile and technology-based. It is as hard to explain technology to an attorney as it is law to a computer scientist.

By bundling my maternity and infant wear, and matching gifts (and even coffee mugs), I give the baby and parents an opportunity to not only express who they are, but do it together in a way that is so much fun to be captured in video and photography. So I am very proud of bundling my funny baby clothes with matching funny dog sweaters, coffee mugs, gifts, collectibles, and even humorous maternity wear.

And speaking of photography, would you buy a camera without a lens included? I didn't think so.