Because I built my attorney husband’s website, people often ask me how to develop a web site for their own small company. The reality is that it is not as hard as it first appears. In fact, using an inexpensive web package like SBI, one can create a small business site that is compelling and pre-sells.

What does it mean to pre-sell? Basically, that means that you provide the resources about your goods and services to gain the trust of your web visitor. Then, when they are ready to approach a company about solving their problem, they will come to you.

That’s exactly what we did with my spouse’s site. We have sixty-plus pages of information about issues such as the phases of divorce, child custody, alimony, property issues, etc..

We also have an original “Ask Julian Anything” feature where people can email questions about their individual divorce case to my husband and get a return answer by email. We of course include a “call to action” in these reply emails urging them to contact the law firm and schedule an appointment to more fully discuss their case.

We get approximately fifty percent of our traffic through pay per click and fifty percent through search engine traffic. Even paying for internet traffic, we spend less than half of what we would on a yellow pages ad. And, the results from the web are better.

To build the site, we made a list of the frequently asked questions people facing a family law action typically have. Then, we wrote web pages answering those questions. Then – and here’s a key step – we found keywords that didn’t have strong competition and optimized the pages for those words. So, when you type in “restoring former name”, his firm come up early in the Google search pages.

Site Build It makes it easy to build a web site like this. They offer a free keyword search tool. SBI also take you step by step through the optimization process. You only have to type in your keywords into a form for each page.

Then, Site Build It helps you submit the site to directories so that you can be found by customers searching for you.

Many small business owners think the only way to build a website is to hire a professional to do it. Nothing could be further from the truth. Instead, you should invest the time to create a compelling site using a tool like Site Build It.

And, that is how you build an internet site for your small business.