Today Fox acquired a controlling stake in Jamba

Jamba will work together with other FOX entities such as FOX Interactive, Mobizo, etc.
Interesting Statistics

72% of Americans carry a mobile device
2 billion people have phones worldwide, 1 billion have TVs
mobile is one of the most rapidly developed and adopted technology ever
potential audience is so large that small gains in adoption translates into huge revenue gains
movie business is responsible for over $30B a year
TV advertising is responsible for $150B a year
Home Entertainment is responsible for $50B a year
Internet advertising is responsible for $15B and growing rapidly
4% mobile subscribers use internet TV
if you can increase adoption to 20% it means $5B incremental revenue
25M people bought a ringtone last quarter at $2.99
How do we make people crave a completely unnecessary product?

No one needs FOX ’s entertainment content, however they have succeeded in making people want it on multiple platforms.

How to capitalize on opportunities in mobile

Create engaging content
Fit the needs of a diverse consumer
Pay attention to where and how they consume it
Make it interactive
Don’t look at it as a sales channel for re-purposed content
Find business models that work
Keep it simple, clear and easy
Standardize technology
Improve the experience
Market more imaginatively
Currently doesn’t entice, doesn’t communicate well
Keep experimenting
FOX ’s experimenting examples
American Idol brought about the text voting trend
Mobisodes
Mobizo
Fox Sports Mobile
MySpace partnerships with cell phone carriers
Simpsons available through Jamba
Wall Street Journal Personal Tech Columnist – Walter Mossberg