The automotive industry has been using a revolutionary product for some time, and now its available to the general public. It has made a big difference to the industry's fuel costs and has help it meet environmental regulations.

Having completed millions of miles of road tests and going through the rigors of EPA testing and accreditation, the product's manufacturer, Ethos Environmental, has proven that commercial fleets can increase their fuel economy (their miles per gallon, mpg) by between 7% and 19%. This is reflected in a huge save on fuel costs.

In addition, exhaust emissions are reduced by around 30% - another saving as it shows that very little fuel remains unburnt and unused.

The product, a fuel 'reformulator', has been extensively tested overseas and meets regulations in every country that it has been introduced, including the US, Canada, Latin America, Mexico and countries within Asia and Europe.

Why it is so easily adopted is obvious. It is non-hazardous, is non-toxic, and it works in any internal combustion engine - in cars, buses, ships, RVs, trucks, generators and some trains. Its formula is made up of two families of esters with cleaning and lubricating functions, and all without the use of alcohol or petroleum ingredients.

This results in engine parts becoming self-lubricating and self-cleaning thereby reducing heat and friction. The reformulator cleans the engine of deposited carbon and this results in more complete burning of the fuel. This means that more of the gas you have put in your tank is actually being use, and is not blowing out your vehicle's tailpipe.

As it is not derived from petroleum, the reformulator is nearly (99.99%) ashless upon combustion, so it is in no way adding any of its own components to the exhaust.

No one can dispute the fact that motor vehicles are the major cause of atmospheric pollution in the country today. Governments continue to debate the best ways of combating the problem, but its rewarding to see that innovative companies such as this have actually produced a product that addresses it head-on.

By giving a much better miles per gallon rate, and by making engines burn fuel more efficiently, the fuel reformulator repays us with cheaper fuel costs.

The company backs its product to such an extent that it offers a "Double Your Money Back - Lifetime Guarantee", which means that even the most sceptical consumer can be comfortable trialling it in their car (or truck, or boat, or generator......).

Trucking companies and fleet operators already recognized how effective fuel reformulators are, and now we can too!