When it comes to making money on the internet you stand a much
better chance for long period success if you have
your own website and an autoresponder to capture names and
email addresses for future follow-up. I personally would not enter
into any internet marketing project without either one.
In this article let's take a look at what an autoresponder is and
how to use it to your benefit.

Opt-In

An opt-in list is one with which users must take some action to subscribe.
Typically, this involves filling out a Web-based signup form.

Building an opt in list of subscribers that you can contact over
and over for years to come should be one of your goals. When I
begin a campaign to market any product on the internet I always
plan on using my autoresponder somewhere on my website. Some
people will only advertise their autoresponder address and not
send a prospect directly to their website. If you do not have a
website this is an effective strategy as well.

You can quickly build an email list of your own by giving away
something with a perceived value for free. Doing this allows you
to advertise the free giveaway and sending them to your
autoresponder address to claim it. By asking for a small amount
of information most people will be willing to supply that if
they want the freebie bad enough.

Generally all you really need to use an autoresponder correctly
in the future is a person's first name and email address. Once
you have that your autoresponder can be used to email thousands
of people at one time.

Any good internet marketing project will contain many
different kinds of free things. Free eBooks are good if they relate to the
theme of your product. Subscriptions to a free email newsletter
or a free report are also popular online. As long as they are
providing the information to you and giving you permission to
send it to them you are now set up for future email marketing
messages as well.

One good way to maximize potential earnings for
yourself is to have several email messages already programmed in your
autoresponder to be sent out in the coming days. In these
messages you can offer more free information and you can begin
to weave products that you sell into them as well. This is a
very non-threatening way to sell online and to build trust in
yourself.

If you spend a little bit of time on every internet marketing
project building a list you are investing in your future beyond
the initial Project. Using your autoresponder wisely, you can
develop a mailing list of people who will look forward to
hearing what you have to say and what you have to offer for many
years to come.