Article submission software are great salespersons when it comes to selling products and services. Whether you are trying to sell an ebook, software or even a service, you need to present your product to your potential customers. Every online author and internet marketer knows that traffic is the lifeline of their businesses. Without good and consistent streams of traffic everyday, their online businesses die a premature death. This is why we need to understand how we can tap on the power of article submission software for our advantage.

Let us see how article submission software can really supercharge our traffic and website promotion efforts. Targeted traffic can come to our websites in two ways – organic and inorganic. Organic refers to traffic that comes directly from the search engines. Inorganic refers to any kind of traffic that does not come from search engines. The visitors can be from traffic that we buy, or redirected traffic from other websites, traffic exchanges and so on. So how does article submission software pull in both inorganic and organic traffic?

Article submission software posts our articles to article directories. We know that when our article is accepted by the directory, what happens next is it gets read by visitors of the article directory. Also, publishers are hungry for content and when they come searching, they find your article and then publish your article on their website. So the publisher’s visitors who read your article clicks on your resource box link and come to your website.

Some article directories also use RSS feeds for their articles and publishers basically publish your article automatically on their websites. When your article lands on a high Page Rank website, you can imagine how much traffic comes knocking at your doorsteps. Others also pick up good articles from the directories and send them via email to their subscribers. Once again, free targeted inorganic traffic reaches your sales page. Are you beginning to sense the power of article submission software?

When you start posting your keyword-optimized articles with article submission software, there is a chance your articles get ranked for the keyword you are targeting. At the same time, if you submit your article to many article directories, your website gets many high PR one-way backlinks immediately. Your website gains link popularity and search engine love, and gets a high search results placement. That is where you get tons of organic traffic, ready to buy your products like hot cakes.

We now can understand why article submission can pull in tons of consistent traffic. Imagine what article submission to dozens and even hundreds of article directories can really do! Unfortunately, if we do it by hand, it will take ages. We can always hire someone to do it such as a hired hand at RentACoder or even using article submission services like Article Marketer. But we would then be paying through our noses every month. Each article posting to more than 100 article directories could easily set us back by $50 - 100.

Article submission software in the market, on the other hand, offers a few benefits. One, it goes to each article submission directory, logs in and auto-populate the article form with our article details such as article title, content, summary, resource box and keywords. This is a huge time saver in itself. Some automatic article submission software makes use of an intelligent auto submission feature that submits to all directories with just one click.

Another benefit in using article submission software is obviously the low cost. You buy the tool and you can submit as many articles as you wish. There are no monthly subscriptions to pay for. Compare this to using article submission services, it is much more cost effective. Read my article marketing blog to discover which are the top article submission software in the internet market today.