In spite of knowing that writing articles is the very best free marketing on the planet, there are many people who would rather chop off their leg with a chainsaw than write papers or articles. They believe it is just too much work which is all wasted when no one reads what they write anyway. On the other end of the equation, some people think reading those articles is a tedious chore, especially when the article is boring and bland. Well, articles are meant to be read, it's their very reason for existing - to impart their message and spread their information. An unread article really is a waste of time and effort.

To make sure your articles get read and enjoyed, here are six easy techniques you can use to keep your audience reading:

1) Use short paragraphs.

Long paragraphs jumble the mind of the reader before they get started. If it looks like work to read your article, your reader will give up and quickly jump past that offending paragraph and move on to easier reading. Keep them short. Even as small as one sentence or one word. Keep the reading on an eighth grad level

2) Use numbers and bullets.

Numbers or bullets can quickly make your point easy to remember and digest. Readers will know this is the important part of the article and their attention can easily flow through the structure of your article. Format your bullets and numbers so your article won't look like a single block of square paragraphs. Add a little bit of flair and pizzazz to the shape of your articles. At least the ones where the format is under your control.

3) Sub-divide your paragraphs too.

Breaks down each important point into to easy to read nuggets of information that will still feel like part of the whole. The reader can follow from one point to the next with little problem. This will hold your reader long enough to get your point across.

4) Provide a good attention-grabbing title or headline.

Study the great copywriters. If your title makes your reader curious you're halfway to your goal of getting your article read. Use statements and questions that include keywords people are looking for. Include titles or headers that describe your article's content but are also short and concise.

Use titles like, "7 Tips To Make Her Want You More", or "The Secret To Making Her Swoon and Blush Guaranteed". You could also use titles that command people, such as "Make Her Yours In Six Easy Steps". Your titles should stand out in a crowd without much effort.

5) Keep up the pace.

Use stories and real situations to draw in your reader. Descriptive language and the use of metaphors can keep your reader's interest while you make your point. Don't go overboard with flowery language, though, just to build up your word count. People still want the information quickly.

6) Use specific facts and numbers when you can. Keep away from ordinary and weak statements.

Your article will be stronger and more authoritative when you include specific facts and figures. But shy away from being too formal. This is not a doctoral thesis.

It doesn't have to be a huge chore to write an article. These are just few quick tips and guidelines to help you improve your articles. Writing articles can be fun and seriously profitable once you get the hang of it.