Paris Hilton,Jessica Simpson and Madonna.

Love them or hate them, these famous celebrities are media darlings. They know how to get and keep attention. Attention in today's hyper competitive and noisy markets equals power.

Regardless of how talented you are or how great your service delivery, you know that you must get the word out, if you want to attract customers. Here are 5 Power PR tips that you can apply to get your business and ideas, the attention and name recognition that you deserve

1. Got personality? Then let it shine

Drop the grey, corporate speak already, let your own unique personality shine. Share more about your story. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? When did you realize that you were going to make this your chosen career?

2. Share your problems and challenges

Jessica Simpson's popularity soared when news of her crumbling marriage surfaced. We can relate to others who are facing problems that we have struggled with ourselves. So inspire and bond with your target audience by sharing your own personal battles and triumphs.

3. Develop your own fans, who can share your story for you.

Their average fan, can give you the latest news on Paris, Madonna and Jessica in a flash. You must leverage your satisfied customers to tell your story.

When you receive glowing praise from a customer, do more than just say thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial. This is known as leveraging social proof.

4. Break out of boring, traditional boundaries

Madonna continues to hold interest as she developed a real talent for repackaging her image decade after decade by pushing the boundaries. You can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast.

5. Escape the -perfection trap- Could Paris Hilton win any talent contents? But she does not let a lack of serious talent stop her from putting her work out there. Your ideas and projects may never be perfect, but share them anyway. Let your audience tell you how to make them better.

It used to be that having a quality service or product was enough to get customers to beat a path to your door. Not anymore. As the level of advertising noise continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder.

Even costly, paid advertising has its limits as your audience becomes more time strapped, ad weary and cynical. What's a solution? A greater use of free publicity strategies.

So how can a real estate agent, a chiropractor or ambitious entrepreneur tap into the publicity goldmine, if they lack an heiress' fortune to hire a publicist on a $10K monthly retainer?

Fortunately free web2.0 publicity and the popularity of user generated content, can be used to turn many professionals, and entrepreneurs into local celebrities in their back yard.

You can win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space.

The best part is that MySpace is free to join and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com